Your pup is unique, and your shopping experience should be, too.
We know your pet is one-in-a-million, and deserves to be treated that way.
That’s why we built a whole new way to shop for the four-legged members of your family, by curating and creating the products that individual breeds need, and want, most. Using research and insight from dog owners and experts, we cater to and celebrate all the differences—characteristics, interests, and personalities—that make our doggos who they are.
Pup parenthood isn’t a one-size-fits all experience, and caring for your little (or not-so-little) one shouldn’t be, either.
our brands
A whole new breed of specialized sites
We’re building a family of brands, with info, tips, advice, and products just for your pup’s individual breed. From grooming to goodies, and healthy habits to playtime products, each site is designed to support and celebrate your dog’s uniqueness.
Where pug enthusiasts can fawn over their faves, whose wrinkles put a twinkle in their eyes
Where dachshund enthusiasts can dig in and get the lowdown on their favorite down-low doggies
about us
Meet The Team
We founded The Fetchery for dog-lovers like ourselves to learn all the amazing things about specific breeds and how they were bred, so they can be fed, groomed, pampered, and cared for in the best ways possible.
Christina
co-founder
Christina is a born-and-bred New Yorker who has been a pet fanatic since her early years (really, she wrote so many school reports on animals that her parents had to tell her she wasn’t allowed to anymore). She lives in Brooklyn with her dachshund, Monster, who’s mischievous and silly, and not at all ferocious.
Ali
co-founder
Ali got her first dog (Bella, a toy poodle) as a Christmas present when she was 8 years old, and she’s been head-over-paws for pups ever since. Joey—a shepherd/lab/boxer/terrier mix who doesn’t believe in personal space—joined her family in July of 2020, making an otherwise not-so-great year feel pretty darn great.
Let’s be friends
Tell us which breed(s) you’d like to see added to the Fetchery family, reach out with any questions, or just say hello!
